Author page: Colin Finkle

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All I ever needed to know about branding I learned from Superheroes

All I ever needed to know about branding I learned from Superheroes

Superheroes are anthropomorphized brands. For good sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the 20 more recognized symbols in the world. Superheroes have messages, followers, fans and they make money. They are brands. And they have it right! They are tapping into the human nature to crave behaviour changing…

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