Brand Relationship Strategies article

Most of the brands I work with are owned by companies that manage and distribute multiple brands. This means that they have chosen a strategy around how the brand relates to other brands and the parent company.

David Aaker wrote an article on strategies companies can choose to best leverage their brand equity to sell products. I summarized his article, as well as adding a section of “associated brands.

Read Brand Relationship Strategies on Brand Marketing Blog

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