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My thoughts about design and branding in the modern world.

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Colin’s Opinions on the Smart Speaker Designs of 2018

Colin’s Opinions on the Smart Speaker Designs of 2018

Top Minds in Industrial Design Talk Smart Speakers I facilitated a group of the top industrial designers (Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa) to comment on the latest smart speaker designs. I chose smart speakers because the visual aesthetics are such an important part of the experience. These things are decorations as much as consumer…

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All I ever needed to know about branding I learned from Superheroes

All I ever needed to know about branding I learned from Superheroes

Superheroes are anthropomorphized brands. For good sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the 20 more recognized symbols in the world. Superheroes have messages, followers, fans and they make money. They are brands. And they have it right! They are tapping into the human nature to crave behaviour changing…

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