Colin Finkle
AXE Counter Display

AXE Counter Display

This was a simple concept for Unilever to house their AXE product line in, but I was able to really dive in and produce a really effective rendering for it.

The products and the display were modelled in Solidworks, and the rendering was done with PhotoView 360. By modelling the product in such detail, I had a great sense of the formal language which informed how the tray was designed. I had just gotten back from Solidworks World where I attended many seminars about rendering, and spoken to other pro level concept visualizers. The techniques I learned their ere directly applied here.

The result, a stunning image that speaks to the excitement synonymous with the AXE product line.

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