Graphic Design

How the eSports Logo Tournaments would have gone if I was judging it alone.

You might have already read the eSports Logo Tournament on BMB Brand Marketing Blog. The response was tremendous and we are already planning more content because eSports branding is a hot topic right now. If you haven’t read it, we took the top eSports team logos and pitted them head to head in a round robin, then semi-finals, then finals. The winners of all of these “games” were chosen by a team of graphic designers Read more…

By Colin Finkle, ago
Blog

Colin’s Opinions on the Smart Speaker Designs of 2018

https://brandmarketingblog.com/articles/design/top-minds-in-industrial-design-talk-smart-speakers/ I facilitated a group of the top industrial designers (Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa) to comment on the latest smart speaker designs. I chose smart speakers because the visual aesthetics are such an important part of the experience. These things are decorations as much as consumer electronics. While all of these designers acknowledge the paramount importance of usability of electronics like a smartwatch or a laptop, we don’t need Read more…

By Colin Finkle, ago
Branding

New writings on Brand Marketing Blog

It has been a busy month for me on Brand Marketing Blog. I have been learning and sharing my knowledge of branding: Why Brand Marketing Works I reviewed why brand marketing works so effectively: we are biologically set to form reputations, relationships and associations from our evolution to survive. We use these same processes to guide purchasing decisions in the modern world. Review of Brand Seduction I read and reviewed Brand Seduction by Daryl Weber. Read more…

By Colin Finkle, ago
Branding

Brand Relationship Strategies article

Most of the brands I work with are owned by companies that manage and distribute multiple brands. This means that they have chosen a strategy around how the brand relates to other brands and the parent company. David Aaker wrote an article on strategies companies can choose to best leverage their brand equity to sell products. I summarized his article, as well as adding a section of “associated brands. Read Brand Relationship Strategies on Brand Marketing Read more…

By Colin Finkle, ago
Blog

All I ever needed to know about branding I learned from Superheroes

Superheroes are anthropomorphized brands. For good sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the 20 more recognized symbols in the world. Superheroes have messages, followers, fans and they make money. They are brands. And they have it right! They are tapping into the human nature to crave behaviour changing information conveyed through dramatic storytelling. And they are forging relationships by meeting us as people Read more…

By Colin Finkle, ago
Blog

A Tale of Two Packages

Awhile ago, two products entered my life in grand style. The two products have changed my life; I use them both independently nearly every day. The two products both greatly improved the experiences of the activities they facilitate. But most important for this blog post, the two products were excellently packaged. The two products were the Monster Beats Studio headphones and the Kindle e-book reader (6″, Fourth Generation). These are both very well designed products Read more…

By Colin Finkle, ago
Blog

Interview: Robert Deluce, Porter Airlines CEO

Porter Airlines has been a luminary in branding for me for the 5 years I have been using their services. Porter Airlines get people to and from downtown Toronto, flying out of Billy Bishop Airport on Toronto Island off the Lake Ontario coast of downtown. They have had some challenges (not being able to put a bridge to the airport, Air Canada returning to Billy Bishop, the construction of an ambitious new terminal) but Porter Read more…

By Colin Finkle, ago
Blog

Xbox 360 Elite design review

Microsoft unveiled their new Xbox design at the 2010 E3 (Electronic Entertainment Expo), the gaming convention. The new hardware is packed with a 250 GB drive, and Wifi (a long time coming.) But what I want to focus on is what is on the outside. The old design was done by the industrial design / branding firm Astro Studios; a firm I am a fan of and take inspiration from. I don’t know if they deigned this case as Read more…

By Colin Finkle, ago
Blog

Borrowing Brand Associations

I came across another company benefiting from the brand associations of another brand. We talked about this in regards to the Hyundai Genesis badge being similar to the Bentley, and Genesis benefiting from all of the luxury associations that come with positioning them selves closely with Bentley from a graphic standpoint. Well this one is cross industry. The logo for Heys luggage has the same old coat of arms design as Porsche. Porsche has the broader Read more…

By Colin Finkle, ago
Blog

People adopt the personality of the brands they use

People have relationship with brands not only because of what they offer with their product or service, but also how being a part of that brand makes them feel. Brands that have strong personalities are the ones that capitalize on this. Whether this is the fun, playful, young-hearted Disney brand, or the macho, competitive, manly brand of UFC. People feel they have the personality traits of the brand they are using or affiliating themselves with. Read more…

By Colin Finkle, ago
Blog

Leveraging complimentary brand’s associations

You may have seen my Twitter post about the creative of the video for the Tom Tom iPhone app and car kit. What I liked about it was the associations it was creating between the Tom Tom brand and descriptors like urban, sophisticated, simple, worry free, elegant and future thinking. But then I realized why the associations were so powerful. The music, brand elements and the 3D road projected from the iPhone were inspired by Read more…

By Colin Finkle, ago
Blog

First Design Blog Post

Hello my friends and readers, This is the first post in the new blog section of my website. This section will be for my thoughts and lessons about design and marketing, and where they intersect: branding. Branding is one of my favourite topics to write about. I believe it is the single greatest benefit for a company from practicing good design. Branding is where a company can cash in the good will that comes from Read more…

By Colin Finkle, ago