You might have already read the eSports Logo Tournament on BMB Brand Marketing Blog. The response was tremendous and we are already planning more content because eSports branding is a hot topic right now.

If you haven’t read it, we took the top eSports team logos and pitted them head to head in a round robin, then semi-finals, then finals. The winners of all of these “games” were chosen by a team of graphic designers as well as myself.

Unfortunately, those pesky other designers… I mean gracious, giving designer friends(!)… eliminated some of the logos that I was really taken with. I am not upset, we had really great discussions about them and their point of view was valid, and it reminded me of the needs for multiple viewpoints because they were so different from my own.

But I thought that I would share who would have won the tournament if I had scored it alone.


Wings Gaming

Bronze Medal

The Wings Gaming logo is just interesting and well designed. It has a military vibe to it; like it could be the logo for a squadron of F-22s. The negative space W is a nice touch; this was a talented designer. I show it here in the original cyan, but it is now featuring an awful gradient, which is a big no-no for sports team logo designs because of printing / stitching on apparel.


Astralis Gaming

Silver Medal

The Astralis Gaming logo is just such a simple and unique emblem. I can’t tell you how hard it is to find a unique geometry like this. The designer struck gold. A simple and unique logo like this will work in any context, but it really doesn’t look like a sports team logo, unlike our winner.


Rogue eSports

Gold Medal

The Rogue eSports logo was the winner of the eSports Logo Tournament and would win again if it was just up to me. The illustration is technically well executed, the theme of the assassin works for an eSports team, and it is just a badass design. Does anyone know who was the designer?


Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.

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