In a new article published on Brand Marketing Blog, I go into the factors that makes a logo good vs. bad.

What makes a good logo?
https://brandmarketingblog.com/articles/design/what-makes-a-good-logo/

The factors that make a logo good:


Distinct

Simple

Appropriate

Striking

Legally Protectable

The factors that make a logo bad:


Generic

Complex

Awkward

Bland

Indefensible

Does your logo hold up to these standards? If not, contact me.


Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.

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