This is a 7 shelf permanent display Cadbury produced to fit spots in convenience stores to merchandise their chocolate products.
This display arose out of a problem that Cadbury had: sales reps had identified spaces in the convenience stores they sold to but had no tool to fill the spot permanently. This design won out in a multi-vendor design competition because of the high touch approach I took with the Cadbury merchandising team. This display had many features: many areas for graphic communication, angled or flat shelves, and could be configured for Cadbury’s 19” planogram or 28” depending on the space available.
