Experience Timeline
Industrial Designer, Graphic Designer
Matrix Marketing Concepts Inc. (Burlington, Ontario)
Oct. 2010 – Present
Clients: Warner Brothers, Fox, E One, Gaiam, Phillips …
With the Matrix design team, I design corrugate and permanent displays for the film, electronics and CPG industries. I perform the duties of both a graphic designer and industrial designer. I use my experience with manufacturing in the retail display business to help the project managers and director of production to set manufacturing on the right track to great product. I use Solidworks, 3D Studio Max and the Adobe Creative Suite to execute designs.
Industrial Designer
FX Displays (Mississauga, Ontario)
Sept. 2008 – Oct. 2010
Clients: Nestle, Cadbury, Clorox, Husky Foods, Ganong Brothers, Lindt, Mattel, BOSCH, Sobeys, Loblaws …
Principal designer of permanent retail displays, and set concept direction for corrugate displays. Fostered a strong relationship with in house manufacturers and suppliers so designs were produced true to their concepts. Had great relations with clients; often requested by name for their projects. In Solidworks, cut rendering time by 60% while increasing quality by using indirect illumination techniques. Pioneered the use of Photoview 360 making FX the leader in rendering quality. Worked on projects with production runs of 50 – 3000 units.
Blogger
Firebrand Creative (Ottawa, Ontario / Mississauga, Ontario)
Sept. 2006 – Present
Projects / Clients: Vision Health Group, Rural Center, Smoke FX, Strachan-Tomlinson, 100 Mile Dinner, …
Blog with 6000+ viewers and growing with content about connecting customers with brands using design and marketing. Content republished by the IDSA member newsletter. Created graphics that express and develop the brands of professionals, companies and non-profits. Performed industrial design for a dog care line of products. Developed 20+ figures for a book published in 2007.
Industrial Design Student
Carleton University (Ottawa, Ontario)
Sept. 2003 – May 2007
Projects: Sunbeam Sports Heating Wrap, Marksman Competition, CDRN Competition, Social Airport Seating System, …
Graduated with distinction. Received A’s in Intro to ID, Physics, Economics, Psychologies (Intro, Personality, Perception), CAD (Intro, Advanced), Marketing, Product Life Cycle Analysis, Risk and Forcasting. Always took maximum courseload allowed by the University. Representative to the computer council for junior and senior year.
Junior Industrial Designer
Red Leaf Retail (Vaughan, Ontario)
Mar. 2006 – Sept 2006
Projects: Sony HD Universe, Sony Alpha Traveling Display, Sony Dealer Show, Bell Sympatico Costco Display, …
Worked in a fast paced, consultancy environment. Used Solidworks and Adobe CS to develop, present and execute retail fixture designs. Created and presented renderings and prototypes to marketing executives from Sony Canada. Coordinated prototypes and production runs with up to 8 Toronto area manufacturers per project. Did both industrial and graphic design for fixtures. Worked with top-secret, pre-production prototypes.
Other Experience:
2009: Attended Solidworks 2010 launch event.
2009: Attended Solidworks World ‘09 (Orlando), visualization seminar stream.
2008: Writing for AMD’s FireUser.com as an expert in 3D Rendering for ID
2008: Active member of The Accidental Creative innovation consulting group
2007: Active member of The Accidental Creative innovation consulting group
2007: Articles published in Carleton Now, and Rookie Designer podcast
2005: Employed by the Canadian Cancer Society to manage all financial and tax data for the 2005 Nepean and Orleans Relay for Life.
2000: Attended advanced arts program at Northern Secondary in Toronto
