An expert on branding

Colin wants to share his fundemental knowledge of branding with readers, viewers, attendees and clients. He changes people's outlook on brand building.

Design

Colin designs brands for companies starting out or looking to rebrand.

Marketing

Colin helps public figures and companies distill and communicate their brand.

Teaching

To those he can't work with directly, he writes and speaks so that they can better understand branding.

Colin’s Work

Projects where Colin has communicated a company’s brand through design.

Branding  •  Graphic Design  •  Packaging  •  Permanent Displays  • Temporary Displays  •  Products

Blog

The personally meaningful musings of the brand expert.
Branding

New on BMB: Lifestyle Brand Plan

A strategy is the best position for success, and tactics are how you plan to get from where you are to that ideal strategic position. How do you create a plan to build a lifestyle brand? Work backward. You may not have the domain knowledge to know every step. Ask your suppliers and hire consultants. Write action-oriented steps; resources and timing will come later. This can be overwhelming work so take your time.