Branding • Graphic Design • Packaging • Permanent Displays • Temporary Displays • Products
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Monstercat is my favorite example of a brand with a well-defined Brand Essence. This week, I wrote an article for BMB with a bunch of examples of brand essence. Brand essence is the reliable feeling Read more…
A brand association is a mental link to a person, place, thing or emotion. A pro designer can leverage pre-existing links to create built brand associations for new companies. This can be very helpful to entrepreneurs.
In a new post on BMB, I go through the process of brainstorming names and announce the name for our snowboard / ski lifestyle brand. 259 names brainstormed 259 names considered 1 name chosen Read more…