A Tale of Two Packages

Awhile ago, two products entered my life in grand style. The two products have changed my life; I use them both independently nearly every day. The two products both greatly improved the experiences of the activities they facilitate. But most important for this blog post, the two products were excellently Read more…

Xbox 360 Elite design review

Microsoft unveiled their new Xbox design at the 2010 E3 (Electronic Entertainment Expo), the gaming convention. The new hardware is packed with a 250 GB drive, and Wifi (a long time coming.) But what I want to focus on is what is on the outside. The old design was done by the industrial Read more…

Borrowing Brand Associations

I came across another company benefiting from the brand associations of another brand. We talked about this in regards to the Hyundai Genesis badge being similar to the Bentley, and Genesis benefiting from all of the luxury associations that come with positioning them selves closely with Bentley from a graphic standpoint. Read more…

First Design Blog Post

Hello my friends and readers, This is the first post in the new blog section of my website. This section will be for my thoughts and lessons about design and marketing, and where they intersect: branding. Branding is one of my favourite topics to write about. I believe it is Read more…

This is a graph for Smoke FX that shows the decline in teen smoking in the last 2 decades.

Smoke FX infographics

These are two of 18 graphics that I produced for Smoke FX that were published as homework aids for high school students doing projects on smoking as part of the Canadian high school curriculum. I did this as part of my freelance work with FireBrand Creative.