How the perception of fonts affect logos

I published an article on Brand Marketing Blog about how different font types are perceived, and how this can be leveraged in logo design to change the perception of the brand. What your logo font says about your brand. Link: https://brandmarketingblog.com/articles/design/what-your-logo-font-says-about-your-brand/ Infographic I also created an infographic that summarizes it. Enjoy:

This is a graph for Smoke FX that shows the decline in teen smoking in the last 2 decades.

Smoke FX infographics

These are two of 18 graphics that I produced for Smoke FX that were published as homework aids for high school students doing projects on smoking as part of the Canadian high school curriculum. I did this as part of my freelance work with FireBrand Creative.