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Endorsements are a powerful but misunderstood tool in marketing.

Ariana Grande endorsing Reebok

Every brand benefits from endorsements, whether it be a patron who raves about a bakery on Instagram or Nike spending $100 million + to secure a top athlete’s endorsement.

But endorsements are not understood by marketers. Few people understand the nature of why endorsements are so powerful, and the legality and ethics around paying someone for their endorsements.

So I wrote an extensive guide on endorsements for BMB: Brand Marketing Blog.

Check it out today:

Categories: Blog

Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.

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