An easy to use framework to help you evaluate your marketing ideas.

Your brand to compete in today’s marketplace where customers are blitzed with thousands of marketing messages a day. That means only putting messages out there that are memorable, if not remarkable or shareable.

I created a framework so you can evaluate any of your marketing messages on a five point scale:

  1. Irrelevant
  2. Mundane
  3. Memorable
  4. Remarkable
  5. Sharable

Everything a brand does should be at least memorable, but we need to strive to create messages that are truly interesting to our target audience.

Read more on BMB: Brand Marketing Blog

Categories: Blog

Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.

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