Branding • Graphic Design • Packaging • Permanent Displays • Temporary Displays • Products
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A brand association is a mental link to a person, place, thing or emotion. A pro designer can leverage pre-existing links to create built brand associations for new companies. This can be very helpful to entrepreneurs.
In a new post on BMB, I go through the process of brainstorming names and announce the name for our snowboard / ski lifestyle brand. 259 names brainstormed 259 names considered 1 name chosen Read more…
In a new article published on Brand Marketing Blog, I go into the factors that makes a logo good vs. bad. What makes a good logo?https://brandmarketingblog.com/articles/design/what-makes-a-good-logo/ The factors that make a logo good: Distinct Simple Read more…